2012年5月31日星期四
Canadian version of the Samsung GALAXY S III will come with 2GB of RAM
With GALAXY, S-III of booking activities in the world simultaneously, Samsung customized for different countries and regions, "Special Edition" GALAXY, S-III also began to log the major market, not long ago, Samsung had the Japanese version specially equipped with 2GB of RAM, sowith the unique advantages of the Japanese version, the recent Canada Samsung announced the Samsung GALAXY S III of the upcoming Canada will also be equipped with 2GB of RAM, different hardware and the international version, built-in will be the Canadian version of the GALAXY S-III ofQualcomm Snapdragon S4 MSM8960 dual-core processor clocked at 1.5GHz, and supports 4G LTE network, in addition, there is no difference with the international version.
"IPad generation": Who in the manufacture of eccentric electronic doll
Children
over-indulge in intelligent electronic products and the virtual world,
easy to self-isolation, their imagination, creativity, thinking skills,
and explore real-world curiosity and enthusiasm will be adversely
affected.In
fact, the iPad, and other electronic products research and development,
do not let their children early exposure to such products, but to
encourage them into nature, to create some games. Traditional learning, hands and brain is the key to the development of the mind.According
to Xinhua electricity "61" Children's Day approaching, "The children
most wanted gift" of the network to explore in the iPad, iPhone, Apple's
smart technology products "among the best." With
more and more electronic products, sales channels will be extended to
the early education market, the "iPad generation" is quietly forming.But
experts pointed out that children over-indulge in intelligent
electronic products and the virtual world, easy to self-isolation, their
imagination, creativity, thinking skills, and explore real-world
curiosity and enthusiasm will be adversely affected.Holiday gifts iPad popular"61"
Children's Day on the eve of the reporter went to the Apple outlets in
the Shanghai Xujiahui commercial district, to see many children took the
parents in front of the iPad sample Ruanmoyingpao. The
customer service staff, Miss Chung introduced from the beginning of the
second generation of computers, Apple is relying on a large number of
educational software to improve market share. , No less than one hundred kinds of application software for young children in the APP Store (Apple Store) the search menu.Reporter survey found behind the iPad and other intelligent electronic products popular for three main reasons:The
first is that many parents believe that these products and their
applications with the development of intelligence, broaden the vision of
the educational function, children are more willing to accept. "A
lot of resources are concentrated in an electronic product, educate
their children is relatively easy." The parents the Yang Qingmeng told
reporters, such as no piano at home, you can use the iPad shells virtual
piano.Second, many children, with iPad can have the right to speak. Currently,
many cities in China classroom education is the introduction of
"electronic", the operating principle of the "iPad" can be described as
similar. "Experience"
the children will soon be able to get started, and no contact with the
children of such products is likely to be "marginalized".Third,
the iPad, and other intelligent electronic products seem to have a
"magic" that allows children to instantly attract and quiet. Parents can snatch half a day, "feel" electronic nanny "is a good thing.Eccentric "e-doll"With the children addicted to a new high-tech "toys" and questioned more and more. "00"
as the main urban teenagers a lot of Internet users called "iPad
generation", the most notable feature is the children far more than the
previous interest in the smart technology products and dependence among
them, with electronic products thumb exchange "popular time and skills of interpersonal but weakening.Director
of the Shanghai Youth Research Center, Shanghai Normal University,
youth work department head Professor Huang Hongji iPad generation
"produce, first of all inextricably linked with their background and
family atmosphere of the times. These next-generation only child, destined to walk in between reality and virtual world. Their
parents, "75", a higher educational level, open-minded, excellent
living conditions, companionship does not have much time and effort
spent by the children grow up, children in the intelligent electronic
products and the virtual world "surrounded" in growth. easy self-enclosed.On
the other hand, the contemporary city life, providing this generation
of children's social space and entertainment is very limited, they lack
interest in participation in public activities, loneliness had to rely
on intelligent electronic products. 8-year-old Jiang Yuting Shanghai Cosco Experimental School, said the iPad, her life would become very boring.The
experts stressed that the iPad software is really interactive and
teaching, but they can not replace the traditional mode of early
education and interpersonal. Shanghai
Psychological Association, Basic Education Committee Secretary-General
Chen Mo, frankly, most of the iPad games require passive attention to
young children's imagination, creativity, thinking skills, and explore
real-world curiosity and enthusiasm will be adversely affected.At
the same time, the isolated "iPad generation logic will more and more
like a software program, unable to withstand the challenges of complex
and diverse society, or even be marked with the label of eccentric
electronic dolls. Now
speak of a substantial proportion of children and others do not look at
each other's eyes, and their long-bow to the habit of playing phone or
iPad. I do not even come into contact when speaking with the back of the
head in front of my children, I feel very strange! "ChenMo said.Electronic products may also become a "killer". The
reporter visited Shanghai several hospitals and many outpatient doctors
feel the impact of mobile phones, the iPad, and other electronic
products on the eyesight of students gradually increased: 4-year-old
baby 200 degrees of myopia, children visual acuity from 1.0 to 0.5, eye
clinic outside the child in a row to sit.Let the children return to the traditional gameHowever,
as Internet users, "ice," said: the iPad is just a recognition tools of
the world does not have points of interest, the key is the parents how
the rational use of the child's growth process. "IPad generation "be taller than their predecessors, in some aspects of human functioning. Huang
Hongji said the flexibility of the fingers on the brain development of
great benefit to hinder the pursuit of the children new things we can
not because the concept of the older generation. "The key is for parents
to have" moderate "rational, expected to over-reliance on intelligent
electronic products the potential hazards.Yang
Xiong, director of the Institute of Shanghai Academy of Social
Sciences, Youth, said In fact, the iPad, and other electronic products
research and development, will not allow their children to premature
exposure to such products, but to encourage them into nature, to create
some games. Traditional learning, hands and brain is the key to the development of the mind.At the same time, school and community to nurture the child's interests to provide protection. In
addition, the "Do not let the computer culture devoid of interest of
the children traditional games. Netizens" iNina, control ", said," A lot
of the traditional intellectual toys condensation of the ancient wisdom
of the Chinese nation. Every age has a certain stigma, those durable decline
of toys, such as the 'nine-serial', shuttlecock, etc., should also give
children the understanding and the opportunity to contact. "iPad into the children's vision "killer"?Some
time ago, appeared on the Internet one entitled "iPad into the
children's vision killers" microblogging be forwarded thousands of
times, causing the concern of many parents. Reporter
recently visited Shanghai several hospitals and many outpatient doctors
feel, mobile phones, iPad, and other electronic products on the
eyesight of students is gradually increasing, Shanghai Peace Eye
Hospital experts also pointed out: In recent years, the vision low
phenomenon crowd young , from the original four, five graders gradually spread to the freshmen and sophomores.
2012年5月30日星期三
The world's strongest computer virus invasion of Iran and other countries
Russian
computer virus prevention and control institutions Kaspersky Lab
released a report on the 28th, to confirm the new computer virus "flame"
to invade Iran, the Middle East countries. The
virus used to steal information, some characteristics similar to
previous attacks on Iranian nuclear facilities, computer systems Stuxnet
worm, but the structure is more complex, more damage.
Technical staff to network attack weapons "qualitative" flame ", suggesting that this virus may be a government background.
Efficacy more than any known virus
Kaspersky Lab technical staff the Roel · Hopper, Berg said, "Flame" code amount Stuxnet about 20 times, 100 times the ordinary commercial information theft, virus, including about 20 program modules.
Kaspersky Lab studies have shown that some of the characteristics of this virus showing trojan virus and worm infected computer information can be collected, can allow manipulators to remotely modify the computer settings, turn on the computer microphone to collection of the conversations of people nearby access to Bluetooth communication system, access to the computer screen shots, steal the Internet chats.
The virus uses the Windows operating system vulnerabilities invasion, can take advantage of the local area network, print, network and USB interfaces, such as the spread. The virus writers with about 80 servers in North America, Europe and Asia to manipulate the virus.
Kaspersky Lab, said in a press release of the official website to measure the effectiveness of the complexity and functionality, the new appearance of the "flame" virus "than known any kind of computer virus.
Symantec (Symantec) and McAfee (McAfee) software security technology companies have confirmed the discovery of the "flame" virus. Symantec's technical staff, Vikram Thakur told a Reuters reporter, the virus "very likely" is one of the most complex malicious programs have been found.
Middle Eastern countries into the "hardest hit"
Kaspersky Lab confirmed that the "flame" has invaded the Middle East, Iran, Israel, Palestine, Syria, Lebanon, Saudi Arabia and Egypt and other countries and regions, large numbers of computers worldwide by the number of infected computers estimation in 1000 to 5000 units.
Iran's national computer emergency response team confirmed the discovery of this virus. This institution in its English website released the news that the "flame" may be associated with Iran from the computer system information theft.
Kaspersky Lab, said the report Iran to the International Telecommunication Union, these incidents of this United Nations agency subsequently commissioned by the Kaspersky Lab survey, one of the findings found that the "flame" virus.
Lab technicians concluded that the "flame" some of the characteristics previously found worm Stuxnet and industrial systems data theft the virus Duqu similar display three viruses may be "clan".
About 30 000 Internet terminals in Iran and the Bushehr nuclear power plant employees PC 2010 was Stuxnet virus infection. The worm program specifically for the German company Siemens industrial control systems widely used in infrastructure, clear purpose of attack were referred to as the world's first digital warheads ".
Hungary passwords and system security laboratory to study the "flame" the virus for several weeks. Kaspersky Lab confirmed that at this stage no indication that this virus can attack the infrastructure, delete data, or constitute other physical damage. Technical staff stressed that the study also involved the "flame" in the "initial stage".
Virus behind or government support
Kaspersky said that the "flame" virus "network weapons used to attack a number of countries". Some network security experts determined that the "flame" may be known following the Stuxnet and Duqu, 3 "network heavy weapons".
A lot of technical personnel to the complex structure and a wide range of attack range of the "flame" speculated that the virus might be behind one or more government support, the "culprit" may be the initiator of Stuxnet and Duqu,. University of Surrey, UK Department of Computer Science, Professor Alan Woodward said: "This virus does not write in the bedroom by a number of young people."
Iranian officials have previously identified Stuxnet virus for the United States and Israel. "The New York Times reported in January last year, the Stuxnet" by U.S. and Israeli intelligence agencies may work together to manufacture, used to stop Iran's nuclear activities. U.S. officials refused to respond to this argument.
Kaspersky Lab CEO Eugene Kaspersky said: "Network warfare has become the field of information security in recent years were the hottest meeting topics. 'Flame' seems to imply that another phase of the war."
Passwords and system security laboratory personnel Ben Chiat said, "flame" may be at least five years ago, or even eight years ago, is activated. Kaspersky Lab confirmed that this virus since March 2010, "rampant" activities, because of its complexity and selectivity of the target, the security software has not been able to find it.
This conclusion, if established, means that the virus behind the "culprit" Today's technology is more advanced. Mohan library, the senior management of British Internet security company Dtex Systems, said: "I fear that if they are five years ago will be able to make this thing ('flame'), then they are developing what?"
Technical staff to network attack weapons "qualitative" flame ", suggesting that this virus may be a government background.
Efficacy more than any known virus
Kaspersky Lab technical staff the Roel · Hopper, Berg said, "Flame" code amount Stuxnet about 20 times, 100 times the ordinary commercial information theft, virus, including about 20 program modules.
Kaspersky Lab studies have shown that some of the characteristics of this virus showing trojan virus and worm infected computer information can be collected, can allow manipulators to remotely modify the computer settings, turn on the computer microphone to collection of the conversations of people nearby access to Bluetooth communication system, access to the computer screen shots, steal the Internet chats.
The virus uses the Windows operating system vulnerabilities invasion, can take advantage of the local area network, print, network and USB interfaces, such as the spread. The virus writers with about 80 servers in North America, Europe and Asia to manipulate the virus.
Kaspersky Lab, said in a press release of the official website to measure the effectiveness of the complexity and functionality, the new appearance of the "flame" virus "than known any kind of computer virus.
Symantec (Symantec) and McAfee (McAfee) software security technology companies have confirmed the discovery of the "flame" virus. Symantec's technical staff, Vikram Thakur told a Reuters reporter, the virus "very likely" is one of the most complex malicious programs have been found.
Middle Eastern countries into the "hardest hit"
Kaspersky Lab confirmed that the "flame" has invaded the Middle East, Iran, Israel, Palestine, Syria, Lebanon, Saudi Arabia and Egypt and other countries and regions, large numbers of computers worldwide by the number of infected computers estimation in 1000 to 5000 units.
Iran's national computer emergency response team confirmed the discovery of this virus. This institution in its English website released the news that the "flame" may be associated with Iran from the computer system information theft.
Kaspersky Lab, said the report Iran to the International Telecommunication Union, these incidents of this United Nations agency subsequently commissioned by the Kaspersky Lab survey, one of the findings found that the "flame" virus.
Lab technicians concluded that the "flame" some of the characteristics previously found worm Stuxnet and industrial systems data theft the virus Duqu similar display three viruses may be "clan".
About 30 000 Internet terminals in Iran and the Bushehr nuclear power plant employees PC 2010 was Stuxnet virus infection. The worm program specifically for the German company Siemens industrial control systems widely used in infrastructure, clear purpose of attack were referred to as the world's first digital warheads ".
Hungary passwords and system security laboratory to study the "flame" the virus for several weeks. Kaspersky Lab confirmed that at this stage no indication that this virus can attack the infrastructure, delete data, or constitute other physical damage. Technical staff stressed that the study also involved the "flame" in the "initial stage".
Virus behind or government support
Kaspersky said that the "flame" virus "network weapons used to attack a number of countries". Some network security experts determined that the "flame" may be known following the Stuxnet and Duqu, 3 "network heavy weapons".
A lot of technical personnel to the complex structure and a wide range of attack range of the "flame" speculated that the virus might be behind one or more government support, the "culprit" may be the initiator of Stuxnet and Duqu,. University of Surrey, UK Department of Computer Science, Professor Alan Woodward said: "This virus does not write in the bedroom by a number of young people."
Iranian officials have previously identified Stuxnet virus for the United States and Israel. "The New York Times reported in January last year, the Stuxnet" by U.S. and Israeli intelligence agencies may work together to manufacture, used to stop Iran's nuclear activities. U.S. officials refused to respond to this argument.
Kaspersky Lab CEO Eugene Kaspersky said: "Network warfare has become the field of information security in recent years were the hottest meeting topics. 'Flame' seems to imply that another phase of the war."
Passwords and system security laboratory personnel Ben Chiat said, "flame" may be at least five years ago, or even eight years ago, is activated. Kaspersky Lab confirmed that this virus since March 2010, "rampant" activities, because of its complexity and selectivity of the target, the security software has not been able to find it.
This conclusion, if established, means that the virus behind the "culprit" Today's technology is more advanced. Mohan library, the senior management of British Internet security company Dtex Systems, said: "I fear that if they are five years ago will be able to make this thing ('flame'), then they are developing what?"
Kate Princess to wear the dress of the "old" to accompany the Queen to participate in activities
May 29, Princess Kate (Kate Middleton,), accompanied by her husband's grandmother, Queen Elizabeth participate in special events, she chose a pink partial breasted Pleated Dress, gentle, low-key, unobtrusive, and very much in line with the wife of her younger generation of the royal family identity.
Almost two weeks ago, Kate and her husband William and husband's brother, Prince Harry, two in the political dinner wear is that the Emilia Wickstead long wear, and she re-wear the "old" dress also reflects the attitude of the British royal family thrift People First. The Royal Tea Party held at Buckingham Palace, as a prelude to the 60th anniversary celebrations of the Queen ascended the throne, the scale is quite amazing, a total of 8,000 people participated, in addition to the royal couple, Prince Charles Prince Charles and Camilla also dressed up. Although there is no husband, William, accompanied by a little lonely, but Kate is still smiling, and chatted with the guests talk to behave decent, and quite the princess style.
2012年5月29日星期二
The AV industry is in recession after the Japanese Living Conditions
The property of their reasons, the main theme of the depletion Actress average income of a serious decline in domestic business activity is substantially reduced since the 2008 world economic crisis, adult male income fell even Tokyo never receive foreigners, senior vice establishments, also began to open for business. Japan began to exclaim: Japan av industry will sooner or later the same sinking like the Japanese comics industry!
Puzzling is the av sales declining, and there are some av small companies have closed down, but the number of av Actress constantly increased.
A Japanese women's advocacy group combined a number of private research company to do a survey: Japan av Actress registered as of 11 by the end of the total number of nearly 16 million people, of which 3/4 the age of 20-29 year-old female, to reach 120 000many, according to the latest survey of the Japanese ministry of Internal Affairs and Communications Statistics Bureau of Japan 20-29 (age) the total number of women is only 6.6 million. Both the proportion of 2/110, which means that the women of 19-29 (age) 50 there is a formal registration Actress.
Nearly a decade unsuccessful actress is eight times the number of registered Actress, in which the age of 19-29 years old, an estimated 100 million people. Most of these women and some small av company private shoot some work through the network and sales of various illegal channels. Plus av Productions, also a large number of non-actress works a year! The data of the last terrifying av works an average of five people in Japan (age 19-29) women have a shot too!
With the popularity of mobile phone camera feature in recent years, the production of pornographic video seems to have become the fashion of young people. So the feminist organizations began to play the "woman of the Japanese national can not everyone is into av Actress), slogans, against the greed of the rulers. Picture shows the poor communities of the students home from school
But the economic downturn and the impact of the earthquake so that the Government had to bow to the sex industry. The picture shows a number of cities began to appear shabby streets
Regardless of the economic depression must have "photo shows the Japanese Cultural Festival
Facebook's evolution and struggle
This started in the social networking site of the Harvard campus in a few years. Rapid rise, and become a model to lead the world of the Internet social networking trend, and the old Internet overlord Google's most powerful challengers.
Facebook is how small to large to accomplish this transformation?Zuckerberg at the age of 28, the two options, he and Facebook and arrived at another stage.U.S. Eastern time May 18, 2012, the Facebook listing. The next day, Zuckerberg and native of China Xuzhou Chinese girlfriend the Pulli Sheila Chan married.Zuckerberg sounded the opening bell still casual dress to wear suits at the wedding, as has been claimed that "money is not an end", he ultimately chose public financing. These two seemingly contradictory appearance, perhaps Zuckerberg like Facebook, the result of evolution.
Founded eight years, Facebook completed the evolution from a dating tool to open interface to the social map several times, has helped more than 900 million people in the world to establish a contact more than one trillion. As masters, Zuckerberg also completed the transition from someone roommate to the programmer to product manager to corporate managers, and is firmly committed to openness, freedom and the realization of civil rights. Zuckerberg claimed that Facebook's mission is to make the world more open and integrated, which throughout its eight years of evolutionary history.
From two people to the world"While our mission, but from small, start from the relationship between two people." In the prospectus filed with the SEC, Zuckerberg described.February 4, 2004, Wednesday afternoon, Mark Zuckerberg, the 20-year-old Harvard dormitory, click on manager.com account link, Facebook has since start. The cost is only $ 120, $ 35 thefacebook.com domain is used to apply for the right to use the rest of the rental fee of $ 85 a month server storage space.
Simple function of the site purely in order to meet the strong demand for dating of the Harvard campus, in the initial very closed - Harvard mailbox users can not be registered, which differ materially from Zuckerberg later advocated an open concept. In order to ensure that this closeness and privacy, Zuckerberg "real-name registration" requirements, perhaps poorly thought out design, the core of the future "Facebook experience.
In 2004, the U.S. Internet community, social networking sites have been everywhere, Friendster and Myspace have been a minor celebrity, which has over 1 million users.
Facebook will soon win the competition, and rapid expansion in the U.S. college and high school institutions, only five months time, the United States 80% of the students had a Facebook user. This early success depends largely on the work Zuckerberg sense of proportion. Face of enthusiastic users' needs, he consciously control the speed of web site development, to avoid a sharp expansion of catastrophic downtime.
2006, Zuckerberg has been ready to abandon the differentiation open to non-student users.This caused great controversy within the Facebook, rooted campus has been seen as Facebook's unique, but Zuckerberg has demonstrated his determination and perseverance, Facebook officially opened registration on September 26, 2006, its use were now free to build friendships.
Rapidly rising amount of users and the range of users, and sketched out Zuckerberg continues to open up the view of the world. With the surge of users, Facebook's products while continuing to upgrade its users gradually experience the message wall, groups, photo sharing, news subscription, add various functions such as fans, Facebook has become a fascinating mixture of the developers they created and had completely different things, far beyond their imagination.
The public square on the InternetFacebook's first shift out of the campus. The launch of an open platform, completed the second of Facebook completely.
As early as May 2004, Zuckerberg have Facebook into the idea of an open platform, until the album features a great success, he began to really put the concept of "platform" into Facebook's core values. He wants to create a global village, city square, and let Facebook become a software platform to allow all applications running.
May 24, 2007, the f8 Developer Conference held in San Francisco, Facebook, officially launched an open platform, Zuckerberg announced that it will set up a "do not tend to our internal procedures ecosystem, so that all software developers in the above dance .Year after the launch, over 52,000 applications running on the platform, developed by over 1 million registered developers from 180 countries.
Since then, Zuckerberg also constantly openness of the platform outward expansion.The end of 2008, Facebook launched Association Facebook account to log it possible to make use of any website. "Facebook Effect," a book records an evaluation: "The Facebook fraternity basically is your passport - online passport. Theory, only the government can issue passports, but Facebook will provide a global citizenship".
In April 2009, one of the most radical change - the open stream API, this service provides the experience of the use of Facebook functionality outside the Facebook service site, for example, the user access to streaming music site Pandora, you can immediately start listening to their Facebook "like" and automatically select songs.
This new feature will be open to the concept to the extreme, also internal controversy, some people think Zuckerberg shared the company's most valuable user resources. The face of controversy, Zuckerberg insists, "most of sharing anyway Facebook Station, in that case, Facebook, go in front".
A question of moneyZuckerberg claims that the development services, not to make money, but to make money in order to better service ".
Initially, almost every sum of external financing, and Zuckerberg are in the situation of "forced" to take action. In 2004, Facebook for the first time access to external financing of about $ 600,000. This is a rapidly growing start-ups, is essential for the "timely rain".
After that, Facebook has been at least six external financing. $ 240 million (the total valuation of $ 15 billion) investment in 2007, Microsoft (microblogging), more support Facebook spent the worldwide depression of the 2008 financial crisis.
Not every Internet company can be so lucky. SNS sites in China - the school network because of financing difficulties is the founder of Wang sold to Thousand Oaks.
Each financing, Zuckerberg are simply struggling to worry about the company investors, took to deviate from his ideal direction, or eventually sell the. Several times to volunteer after, Zuckerberg seems to have change. On the one hand, the help of experienced partners and consultants, through the unique design of the equity, Zuckerberg to ensure absolute control of the company, on the other hand, he is no longer the pursuit of business profits, self-condemnation. "My goal is definitely not just to create a company, many people will misread this, as if I do not care about income, profit, or something similar, in fact, to get any sense of success, these things are indispensable less. "
This change is also reflected in the Zuckerberg started to attach importance to find Facebook's profit model.
Facebook said in offering the book in 2011, its revenue was $ 3.711 billion, including advertising revenues of 3.154 billion, accounting for was more than to become the Facebook main source of income.
Facebook's first batch of ads, to appear in July 2004, that site was founded only five months later. At that time, that does not match and the humor of the students on the website playful, Zuckerberg even declined in some companies, including Goldman Sachs advertising.This traditional banner ads, which challenges the the Zuckerberg attaches great importance to the bottom line of the user experience, he has to find a kind of "Facebook, unique forms of advertising. Google's former executives working to Facebook in March 2008, the 42-year-old Sherry Sandberg has played a key role.
Sandberg found such an advertising concept: like people use to define their own identity information of commercial value. Zuckerberg's "trust and this recommendation coincides with the accurate information in the social graph the effective value has been established as Facebook's unique business model for advertisers.
Transparent borderZuckerberg would like to do more. In an open letter addressed to shareholders, he stressed that Facebook wants to improve the relationship between people and government to achieve a more honest and transparent dialogue with the Government and the direct authority of the people.
28-year-old Zuckerberg believes that "a high degree of transparency of the world, the organization will be better and more fair".
Facebook constantly improve the product structure, the same strain with this concept. But this transparent border repeatedly been questioned.
2006, dynamic news service, who have been strong protests from people dissatisfied with any of their own movements are immediately informed friends; 2008, the lighthouse service has once again aroused controversy. Dynamic will this service outside of Facebook, Facebook friends, Massachusetts, a man subnet purchase a ring, this information is displayed in his wife's Facebook page, misleading, and he just wanted to give his wife a Christmas surprise.Facebook users to share content to the advertiser's profit model has been subject to the privacy challenges. Facebook holds even more personal information than the government. This information is extremely opaque. In 2009, the U.S. Federal Trade Commission (FTC) launched the allegations of violations of user privacy on Facebook, called in to adjust the user privacy settings, users' personal information to default to open. The two sides eventually reached a settlement in 2011, Facebook has agreed to the FTC privacy review as long as 20 years of the company.
In addition to privacy posed by the troubled, after the listing on Facebook a central challenge is not yet entered the Facebook market of the territory included, to ensure the continued growth of the number of users, including China. This obviously has been a serious challenge for local business, political and cultural. Governments around the world are trying to study how to control Facebook given the excessive freedom of the people.
Another challenge comes from the mobile Internet. Facebook frankly stated that the mobile business capabilities has not been established. " How to make Facebook's development out of the Facebook site, and also be a solution of the question.
With the continuous expansion of the number of users, how to balance commercial interests and protection of user privacy, Facebook facing long-term test.
As Zuckerberg said Facebook is still in the initial stage to promote the opening up and integration of the world.
Related Articles
Facebook is how small to large to accomplish this transformation?Zuckerberg at the age of 28, the two options, he and Facebook and arrived at another stage.U.S. Eastern time May 18, 2012, the Facebook listing. The next day, Zuckerberg and native of China Xuzhou Chinese girlfriend the Pulli Sheila Chan married.Zuckerberg sounded the opening bell still casual dress to wear suits at the wedding, as has been claimed that "money is not an end", he ultimately chose public financing. These two seemingly contradictory appearance, perhaps Zuckerberg like Facebook, the result of evolution.
Founded eight years, Facebook completed the evolution from a dating tool to open interface to the social map several times, has helped more than 900 million people in the world to establish a contact more than one trillion. As masters, Zuckerberg also completed the transition from someone roommate to the programmer to product manager to corporate managers, and is firmly committed to openness, freedom and the realization of civil rights. Zuckerberg claimed that Facebook's mission is to make the world more open and integrated, which throughout its eight years of evolutionary history.
From two people to the world"While our mission, but from small, start from the relationship between two people." In the prospectus filed with the SEC, Zuckerberg described.February 4, 2004, Wednesday afternoon, Mark Zuckerberg, the 20-year-old Harvard dormitory, click on manager.com account link, Facebook has since start. The cost is only $ 120, $ 35 thefacebook.com domain is used to apply for the right to use the rest of the rental fee of $ 85 a month server storage space.
Simple function of the site purely in order to meet the strong demand for dating of the Harvard campus, in the initial very closed - Harvard mailbox users can not be registered, which differ materially from Zuckerberg later advocated an open concept. In order to ensure that this closeness and privacy, Zuckerberg "real-name registration" requirements, perhaps poorly thought out design, the core of the future "Facebook experience.
In 2004, the U.S. Internet community, social networking sites have been everywhere, Friendster and Myspace have been a minor celebrity, which has over 1 million users.
Facebook will soon win the competition, and rapid expansion in the U.S. college and high school institutions, only five months time, the United States 80% of the students had a Facebook user. This early success depends largely on the work Zuckerberg sense of proportion. Face of enthusiastic users' needs, he consciously control the speed of web site development, to avoid a sharp expansion of catastrophic downtime.
2006, Zuckerberg has been ready to abandon the differentiation open to non-student users.This caused great controversy within the Facebook, rooted campus has been seen as Facebook's unique, but Zuckerberg has demonstrated his determination and perseverance, Facebook officially opened registration on September 26, 2006, its use were now free to build friendships.
Rapidly rising amount of users and the range of users, and sketched out Zuckerberg continues to open up the view of the world. With the surge of users, Facebook's products while continuing to upgrade its users gradually experience the message wall, groups, photo sharing, news subscription, add various functions such as fans, Facebook has become a fascinating mixture of the developers they created and had completely different things, far beyond their imagination.
The public square on the InternetFacebook's first shift out of the campus. The launch of an open platform, completed the second of Facebook completely.
As early as May 2004, Zuckerberg have Facebook into the idea of an open platform, until the album features a great success, he began to really put the concept of "platform" into Facebook's core values. He wants to create a global village, city square, and let Facebook become a software platform to allow all applications running.
May 24, 2007, the f8 Developer Conference held in San Francisco, Facebook, officially launched an open platform, Zuckerberg announced that it will set up a "do not tend to our internal procedures ecosystem, so that all software developers in the above dance .Year after the launch, over 52,000 applications running on the platform, developed by over 1 million registered developers from 180 countries.
Since then, Zuckerberg also constantly openness of the platform outward expansion.The end of 2008, Facebook launched Association Facebook account to log it possible to make use of any website. "Facebook Effect," a book records an evaluation: "The Facebook fraternity basically is your passport - online passport. Theory, only the government can issue passports, but Facebook will provide a global citizenship".
In April 2009, one of the most radical change - the open stream API, this service provides the experience of the use of Facebook functionality outside the Facebook service site, for example, the user access to streaming music site Pandora, you can immediately start listening to their Facebook "like" and automatically select songs.
This new feature will be open to the concept to the extreme, also internal controversy, some people think Zuckerberg shared the company's most valuable user resources. The face of controversy, Zuckerberg insists, "most of sharing anyway Facebook Station, in that case, Facebook, go in front".
A question of moneyZuckerberg claims that the development services, not to make money, but to make money in order to better service ".
Initially, almost every sum of external financing, and Zuckerberg are in the situation of "forced" to take action. In 2004, Facebook for the first time access to external financing of about $ 600,000. This is a rapidly growing start-ups, is essential for the "timely rain".
After that, Facebook has been at least six external financing. $ 240 million (the total valuation of $ 15 billion) investment in 2007, Microsoft (microblogging), more support Facebook spent the worldwide depression of the 2008 financial crisis.
Not every Internet company can be so lucky. SNS sites in China - the school network because of financing difficulties is the founder of Wang sold to Thousand Oaks.
Each financing, Zuckerberg are simply struggling to worry about the company investors, took to deviate from his ideal direction, or eventually sell the. Several times to volunteer after, Zuckerberg seems to have change. On the one hand, the help of experienced partners and consultants, through the unique design of the equity, Zuckerberg to ensure absolute control of the company, on the other hand, he is no longer the pursuit of business profits, self-condemnation. "My goal is definitely not just to create a company, many people will misread this, as if I do not care about income, profit, or something similar, in fact, to get any sense of success, these things are indispensable less. "
This change is also reflected in the Zuckerberg started to attach importance to find Facebook's profit model.
Facebook said in offering the book in 2011, its revenue was $ 3.711 billion, including advertising revenues of 3.154 billion, accounting for was more than to become the Facebook main source of income.
Facebook's first batch of ads, to appear in July 2004, that site was founded only five months later. At that time, that does not match and the humor of the students on the website playful, Zuckerberg even declined in some companies, including Goldman Sachs advertising.This traditional banner ads, which challenges the the Zuckerberg attaches great importance to the bottom line of the user experience, he has to find a kind of "Facebook, unique forms of advertising. Google's former executives working to Facebook in March 2008, the 42-year-old Sherry Sandberg has played a key role.
Sandberg found such an advertising concept: like people use to define their own identity information of commercial value. Zuckerberg's "trust and this recommendation coincides with the accurate information in the social graph the effective value has been established as Facebook's unique business model for advertisers.
Transparent borderZuckerberg would like to do more. In an open letter addressed to shareholders, he stressed that Facebook wants to improve the relationship between people and government to achieve a more honest and transparent dialogue with the Government and the direct authority of the people.
28-year-old Zuckerberg believes that "a high degree of transparency of the world, the organization will be better and more fair".
Facebook constantly improve the product structure, the same strain with this concept. But this transparent border repeatedly been questioned.
2006, dynamic news service, who have been strong protests from people dissatisfied with any of their own movements are immediately informed friends; 2008, the lighthouse service has once again aroused controversy. Dynamic will this service outside of Facebook, Facebook friends, Massachusetts, a man subnet purchase a ring, this information is displayed in his wife's Facebook page, misleading, and he just wanted to give his wife a Christmas surprise.Facebook users to share content to the advertiser's profit model has been subject to the privacy challenges. Facebook holds even more personal information than the government. This information is extremely opaque. In 2009, the U.S. Federal Trade Commission (FTC) launched the allegations of violations of user privacy on Facebook, called in to adjust the user privacy settings, users' personal information to default to open. The two sides eventually reached a settlement in 2011, Facebook has agreed to the FTC privacy review as long as 20 years of the company.
In addition to privacy posed by the troubled, after the listing on Facebook a central challenge is not yet entered the Facebook market of the territory included, to ensure the continued growth of the number of users, including China. This obviously has been a serious challenge for local business, political and cultural. Governments around the world are trying to study how to control Facebook given the excessive freedom of the people.
Another challenge comes from the mobile Internet. Facebook frankly stated that the mobile business capabilities has not been established. " How to make Facebook's development out of the Facebook site, and also be a solution of the question.
With the continuous expansion of the number of users, how to balance commercial interests and protection of user privacy, Facebook facing long-term test.
As Zuckerberg said Facebook is still in the initial stage to promote the opening up and integration of the world.
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Facebook's data model
In the opinion carnival around Facebook listing off, I noticed a funny phenomenon.Facebook has been the Internet community as SNS concept, listed in the eyes of investors, has become a data concept.
CITIC Securities advised investors to "listed on Facebook, to lead the Internet into the era of big data," by Facebook's potential, not cast everyone net SNS concept, but cast the TRS (unstructured information processing) this concept of large data .This is very typical "Facebook species" on this issue, there is a layman and expert understanding of differences and a completely difference.
So, what exactly is who in the watch, who is subtle? Unfortunately: the Internet community to watch, and investors but subtle.
Facebook First, large dataI used to have a view, or call the different views, and Internet peer exchange was very strenuous. They always think that, Facebook is the SNS; I do not think, Facebook data. I said: "The domestic industry is always mask as a the SNS relish. In fact, this is an amateur to watch the view. Facebook is really the SNS, but his real core competitiveness, the data on the core business."
Heterogeneous view of this, the project manager, the advertised SNS concept of project manager, received little resonance. This time, investors finally encountered a bosom friend. I think that person's point of view of capital, than the project manager's point of view, is closer to Facebook's reality.
First of all, the capital is broader than the project manager perspective, longer in the Facebook era background seen, rather than the project manager that purely business point of view.Capital to Facebook into the two larger context: one in the era of judgment to recognize the value of social networks (SNS), mining lead the Internet into the era of big data, and to promote the development of "big data" industry. 2, in the judgment of the industrial chain to recognize the social network Facebook was the first to enter the era of large data, will further lead to other Internet areas of data applications, the excavation of the user value will drive the development of the industrial chain of "big data".
The project manager noted that the Facebook SNS SNS in the greater scope of what to do with, not the SNS as the goal itself.
Second, the capital longer than the project manager through the SNS phenomenon, see the nature of the data.
Capital people to Facebook this "special" on the "General": 1, capital people have realized that the SNS is just data in a special case of the acquisition side: large data refers to the "huge amounts of data + complex data types, while the socialnetwork (SNS) is precisely every second to generate vast amounts of unstructured data (text, applications, location information, pictures, music, video, etc.), is a typical "big data" system; the SNS only data The core of an application: "data" is data mining and multi-faceted value. Social networking (SNS) the value of mining itself is a "big data" and the important applications of business intelligence applications. 3, Facebook represents a one-on-one consumer-driven model transformation: Facebook user data contains a huge commercial value. Users comments, upload pictures, music, video, etc. are typical of unstructured data, which contains the user propensity to consume, "Data mining analysis of advertising can greatly improve the precision put in effect, is conducive to the Facebook Developer more compelling applications on the user, and user behavior to predict a number of industry trends, had enormous commercial value.
In contrast, the project manager for the understanding of Facebook, too concentrated and functional details of the transition has nothing to do, and less understanding of the meaning of the Facebook business model in transition.
Zuckerberg, even the capital people can read through his heart. Capital only at the level of value, the interpretation of what Facebook is. Zuckerberg has repeatedly stressed that Facebook was created to not become a company, in the sense level, read Facebook's mission.
Facebook will not SNS afterFacebook is far from the SNS, the SNS can barely be called an endowment of Facebook. Endowment for the SNS or even just a variety of possible endowment one. This commercial analysts see out. John Battelle of Federated Media John Battelle seen, some shift of Facebook, ongoing and past forecast. The company is trying to redefine itself, not satisfied with the narrow aspects of social networking sites , which is just outside the understanding of it.1, the operating system of people's lives
Bartley most promising a new direction, is the life of the operating system.Bartley said that all companies are rushing to become the operating system of people's lives, they want to become such a central place, the user participation and all the data stored there, and then they do anything to need to use these central.Zuckerberg said: the world's information infrastructure should be similar to the social map.
Zuckerberg's vision has crossed social, from the social to be inspired, be extended to a map similar to "the world's information infrastructure. This statement is not as good as Bartley "has become the operating system of people's lives" in place. In fact the original meaning of Zuckerberg may be closer to the mean, because people share more, they can get more information about products and services through their trust, he said:. They can more easily find the best products, and improve the quality of life and efficiency. Clearly in the emphasize the meaning of life.
The world's information infrastructure "with" life operating system "may be regarded as the prototype structure of the large data behind, comparatively speaking, the former is more focus from the object to grasp the overall structure of the data, while the latter is more focused on the main grasp the overall structure of the data . For large data, what is the life of the operating system? This refers to the reconstruction of life with meaning, the data to reconstruction of the meaning of material. Focus, the significance of the main aspects of the data will have a good or bad: the data will ultimately tend to the significance, to become wisdom; final departure from the meaning and become stupid. So, the wisdom of the earth or the wisdom of the city or not the data accumulation-oriented life seems more meaningful.
The structure of industrial society, there is no focal point on the meaning above, but focus on the value. The value and significance of the relationship, the relationship between means and ends. Valuable not necessarily meaningful, for example, money is valuable, happiness is the meaning, but the money does not necessarily happy. In other words, to master the means to achieve happiness, but not up to joy for this purpose. The infrastructure of the industrial society, human nature, and value, are fully socialized, very professional; but with significance, are in small-scale production, extremely amateur. This makes industrial society is not perfect, and can easily become a highly developed means of institutional forgetting the object and purpose of society.
Mission of large data, not from the technical means to see, but from the human perspective, is to establish a means of purpose between the focusing system of the professional, social, and thus the system so things do not deviate from its purpose,so that the conditions of industrialization in the smallholder level of human meaning systems, become a highly developed society as a whole structure.
SNS and the life of the operating system will do with it? SNS only fishing with nets, set up a focus on the significance of the lives of the operating system hit the meaning of life This is the net full of fish, is the intent of where. Imitate Facebook are nets of life data acquisition attracted and built exactly the same nets, imitate the action of Facebook's cast net, but I do not know that action is in the fishing, the results of the network is not for fish. two net for fish, and finally hit the small tail-tail fish. As everyone knows, fishing fishing nets and can also fork fish, fishing, electric fishing and other means, such as SNS data acquisition, there are many, such as LBS, O2O, payment, or even line of POS machines. If Facebook one day is not SNS, it must be found in other fishing methods that can reach more fish. The fishing metaphor here is the meaning or corporate core value; fishing means of analogy here is the endowment (usually said, What do you do, which line). Enterprises to evergreen, it is necessary to maintain the core values of endowment to follow changes in the environment.
2, "reshape the architecture:Customer-centric inversion economyZuckerberg, the important principle of the "reinventing architecture: We hope that by helping people build relationships, reshaping the way of information dissemination and consumption. We believe that the world's information infrastructure and social map should be similar - it is a bottom-up peer-to-peer network, rather than the current top-down monolithic structure. In addition, let the people decide how to share what the basic principles for reshaping architecture.
This remodeling of the basic principles of architecture, in fact, guiding significance for the structure of the large data.
No principles under the guidance of the large data structure is the opposite: still follow the traditional structure of the conductivity value from producers to consumers, but the old tradition with new technology. Although this service is necessary, but not Facebook data positioning.Zuckerberg then read out the following meanings:
1) remodeling of architecture inverted economic structure means that large dataFirst, we want to build relationships by helping people reshape the information dissemination and consumption patterns ". Remodeling is inverted, so-called inverted, reversed the value generated in the direction, the original producer to consumer, and now consumers to producers. This is from top to bottom, into the bottom-heavy meaning.
SNS and search engine of this inverted structure, to generate value from producers to consumers, but in turn, from consumers to producers. Consumers first in the SNS, and search engine exposure (active "production"), consumer intention information into the exchange, so as to form abstract consumer value; second step, the processing of value-added processing for consumer information from large data, which is equivalent to the consumption capital processing, so that consumer sovereignty can be the same as the capital treatment of the same remaining.
Second, it is a bottom-up peer-to-peer network, rather than the current top-down monolithic structure ".
The traditional economy and economics, the relationship between production and consumption, an important asymmetry. "Since the production of this to the consumer this under the" order to create value, producers are primarily in the commodity and exchange links, the concrete value to change into an abstract value (exchange value); the second step, the general value through capital mechanism , value-added amplification. But consumers have no such rights and powers, one can not consumers value into an abstract value, this value is not value-added, consumption is not the process of capitalization.
Large data out of technical talk about the technology of the original phase (2012-2014), to enter the medieval stage of large data combined with economic (about 2015), people will find that the bottom-up not only involves the transmission of information, more related to the change to the value generated. Become a process of empowerment of consumers through large data. I suggest that you read the "public agitation" and "innovation enabler" two of the opposite direction to empower the book, understanding the changes in the economic life of empowerment,
The third, "Let the people decide how to share what".Mentioned here that an important concept: the "independent". The economic structure of industrialization, people lost their autonomy, the most important step is the self-alienation of labor for the labor, so the people through access to information, the first mention of autonomy in the information is to be human factors, and revert to the labor, the formation of the effect of "human + labor = independent labor".
Zuckerberg due to historical limitations, and now only vaguely felt in reshaping consumption patterns in the future to replace the small boys and girls of Facebook, you will need this information-sharing process and deepen the process for consumption capitalized. This will be the subject of the data the next phase (2018 onwards).
At that stage, people will generally think about the Haier few years ago to solve the problem: the single one "direct economic model to address the data generated by the consumer, reversed a decision of production (especially the strategic structure of the capital now the United States Institute of Management Accountants (IMA) secretly watched, and sent the name Haier strategic profit and loss account for the ZEUS (Zeus), may be the data reveals a period of capitalization strategy secret passage. Yesterday, I also specifically with the information enterprise initiated by Hu Jiansheng discuss a decisive influence on its BI, Facebook at that stage, no longer progress in his life worrying.
2) remodeling of architecture means the value and significance of the invertedThe value structure of industrial society, from the value to the significance of the first people around the means of production, then the destination on the means of correction; the value structure of the information society, from meaning to value, through the SNS, and search engine positioning significance, and then according to the meaning to do something worthwhile.
Industrial society in the past, to grasp the significance of relying on a small-scale farmers. Significance of large data should be expanded into a data structure of the system. In the significance of studies of this structure to complete the task, called the interpretation of "significance". This is a mind reader. Architecture for large data, from the perspective of the main significance, it should be a mind reader system is specialized to get rid of the human Sphinx system. Operating system through this life, so that mankind may be raised from only valuable, become not only valuable, and meaningful. Human significance and higher satisfaction.
For businesses, the reason is the same. From the significance to the value of this decision direction, Zuckerberg said: In this process, the enterprise benefits: they can make a better product - that is people-oriented, personalized products. In addition to create better products, a more open world will also encourage enterprises with clients direct and reliable interaction.Said here, people-oriented and personalized, refer to the significance of; emphasized over the value of intermediate links, to achieve "a direct and reliable interaction between producers and consumers. Zhang's words, that is, a single one.
Significance need to explain, interpretation significance cycle.
Zuckerberg as saying: it is a bottom-up peer-to-peer network, rather than the current top-down monolithic structure. In addition, let the people decide how to share what.Meaning, not the producers (the equivalent of) to give, but by consumers (the equivalent of the reader, the recipient of the product) to give. Large data system by the circulation of meaning between producers and consumers realize the value and significance of the unity, the unity of means and ends.The other hand, the large data structure there on the other hand, open up the significance of the morphological, semantic and pragmatic of the three links. The level of significance of the Sphinx, you can not write. SNS data acquisition mechanism, the formation of the significance morphological industry; next will form the semantic industry, unstructured data processing industry chain; the final formation of the language industry, LBS, payments, and other means of data mining and the specific situation of a person a person's anchor. In order to crack the personalized meaning and experience of the meaning under the language level.Speaking from the artificial intelligence point of view, Facebook's computing model has unique advantages, it is all calculated instead of Google (microblogging), the kind of man-machine computing. All calculations, quite in the dialogue, the people are each other's search engine, the formation of ecological computing power. This regard there is great potential for development.
3, exploration of large data productivity inside the engineLarge data as the engine of a new era of productivity, research productivity features for understanding the future of commercial frenzy, is a basic homework. No sense of people, technology in the era of big data, is likely to become a the bolted productivity chariot dragged the bodies.
Even know nothing about technology capital, has taken note of the typical problems of the Facebook data structure "huge amounts of data + complex data types, and unstructured data. In fact, it does not involve Hadoop, the NoSQL, data analysis and mining, data warehousing, business intelligence and open source cloud computing infrastructure such as many basic issues.
Roughly the technical process of large data, the first collector of the SNS, search engines, POS machines, the massive data collection into the data warehouse and then distributed Framework (Hadoop), non-relational data heterogeneity processing (the NoSQL), the development of one-on-one business intelligence through data analysis and mining. Due to the complexity of the problem of large data, I now some personal thoughts, but mature consideration, the first not to mislead you. Or down Facebook's practice and experience, bottom-up induction.
Facebook in large data this line is a prominent one of the protagonists. Its low-cost integration of huge amounts of data for large data line praiseworthy. Facebook's data strategy in my opinion, not yet fully finalized, it is mainly focus on the development of this one of the internal data management.
Facebook released in December 2011 Timeline is a data product. Timeline is a personal self-editing by the user timeline, simply, it is in fact a personal Sphinx solver. Asked a person, who you are, it is very difficult to accurately answer. But if a small to tell you a grown up person, and then to encounter such a problem, the response of the brain, it is a the Timeline. Than the personnel file also file. An important difference is that with the personnel files, it can control the personal information only to people who want to show. Data mining to help, in theory, a person in the selection of shoes, only to show the life history and shoes for the third-party lifestyle designer to provide advice for you one on one to select shoes with.
With the Timeline, as Zuckerberg said, "Since then, your life, all on the Internet the".Life here, life and meaning is the digitalization. Namely, the soul of this part of the survival. Soul in the whole of life, how to spend money system of the tube wallet tube limbs action system, control of a person's soul, take over the command. Timeline also may be called human Erotic system. Only the Timeline is too thin, in the future the next generation of small boys and the girls will be a better way to do it.
With Erotic system (ie, personal meaning system), collected large amounts of data to the next challenge is to crack the soul. As analysts to judge: "Facebook, before several years of efforts to figures close to 10 million immigrants established contacts and ties still expansion of the boundaries of this world, the next step is more important to consider how to make the relationship between mass data more valuable. " A few years before, in this line of large data, the equivalent of Facebook, dry mining, they were mistaken as the SNS; he actually did not agree that the next step is to switch to the the SNS mine (of course he tyrants live to do the processing of raw materials, others do not squeeze he did not inevitable to withdraw).Crack soul, in theory, called the significance of interpretation, the following must break off, the first hurdle is that hurdle, and structured data to unstructured data from the structured data is equivalent to simplify the relevant dimension after a bunch of digital , equivalent to pick out the rest of the bones in flesh and blood part, pig skeleton hanging in the markets is equivalent to this kind of thing; unstructured data, the equivalent of natural language, including extended text, applications, location information, pictures , music, video, etc., which correspond to the data of the flesh and blood. Processing of structured data is equivalent to deal with the large cavity of meat without meat, dealing with unstructured data is equivalent to deal with the flesh of the ribs. Of course, the value is much higher.
The main large data research in this direction. Specific to Facebook, it's unstructured data, mainly for usability testing, eye testing, the focus of the analysis of strategic factors, user needs, competitive products, the commercial interests of factors.
The second hurdle is harder still, from the structured data, in-depth to the potential significance of the data behind the soul. Freud worked in the history of this matter to solve analytical nonsense, ineffable, the dream. But on the scale of society as a whole, for each individual in each time history, every 200 meters in the space satellite positioning in the record, pay a water bill revenue, stored in a text for analysis to unlock the parties I am not clear about the Sphinx to him and others to distinguish between personality, and then on the NATO Air Force precision-guided one-on-one business offensive, there is now many difficult issues.
Facebook is to explore in this area, is in the active period. We can see that it is along the evolution of the order of the Face-Soul-book. Face parts, the first step, the SNS is equivalent to the data in the significance of hermeneutics, called morphological. Use SNS data mining machine, eavesdropping on users to chat, then organized into structured and unstructured data. The outstanding achievements of Facebook in this regard is to effectively reduce the cost of mining and sorting through the Hadoop open architecture.
The second step, to the outside to the inside, from the data to analyze the significance of its industry positioning service processing, namely AaaS (analysis as a service, and analytics-as-a-service). Is the "soul rebel".
The third step is the formation of the book. The ancient Chinese legend, the human in the underworld there is a book, Yang albums. Tube is the person's life. Facebook to grasp the soul of each person's secret, the records into the book, "Facebook," This step is complete, Zuckerberg has become the God in charge of human fate. In the opera "Chopping judge responsible for Big Data, officials called Zhang, due to arbitrarily rewrite the life and death book, Bao voltage. This shows that post how important it is to humans.
Facebook every day, collected 4TB user behavior data, mainly through the waterfall analysis, to track the conversion of the interactive steps / loss rate, a large number of A / B, the testing distribution, observing user behavior, usage patterns, and optimize the interface interaction and operation flow. In addition to the analysis of the waterfall, Facebook data is also used to back the sexual analysis, page optimization.
For example, Facebook has a designer to the user is about to loout of Facebook at the last minute, to restore, according to the analysis of user data, find the law of their inner thoughts, which launched the transformation of the logout page, and emotional way to move people successful write-off rate of 7%. Stopped at a critical period, Facebook's blood loss, and Facebook through the dangerous period.
Facebook's data, open to a good start, is constantly exploring innovative momentum, will continue to bring new inspiration to us. But, in general, Facebook is just a first step on this long march for the large data.
The development of large data itself needs further stereotypes. Facebook's data there are also structural problems, I think is still inadequate in-depth degree. From the face of it, the problem is demonstrated Facebook a single source of revenue, and such structural defects. Facebook also limited in their bigger data, if the can industry chain opened to outside developers like Apple, as further mobilized, the future will be more ambitious.
CITIC Securities advised investors to "listed on Facebook, to lead the Internet into the era of big data," by Facebook's potential, not cast everyone net SNS concept, but cast the TRS (unstructured information processing) this concept of large data .This is very typical "Facebook species" on this issue, there is a layman and expert understanding of differences and a completely difference.
So, what exactly is who in the watch, who is subtle? Unfortunately: the Internet community to watch, and investors but subtle.
Facebook First, large dataI used to have a view, or call the different views, and Internet peer exchange was very strenuous. They always think that, Facebook is the SNS; I do not think, Facebook data. I said: "The domestic industry is always mask as a the SNS relish. In fact, this is an amateur to watch the view. Facebook is really the SNS, but his real core competitiveness, the data on the core business."
Heterogeneous view of this, the project manager, the advertised SNS concept of project manager, received little resonance. This time, investors finally encountered a bosom friend. I think that person's point of view of capital, than the project manager's point of view, is closer to Facebook's reality.
First of all, the capital is broader than the project manager perspective, longer in the Facebook era background seen, rather than the project manager that purely business point of view.Capital to Facebook into the two larger context: one in the era of judgment to recognize the value of social networks (SNS), mining lead the Internet into the era of big data, and to promote the development of "big data" industry. 2, in the judgment of the industrial chain to recognize the social network Facebook was the first to enter the era of large data, will further lead to other Internet areas of data applications, the excavation of the user value will drive the development of the industrial chain of "big data".
The project manager noted that the Facebook SNS SNS in the greater scope of what to do with, not the SNS as the goal itself.
Second, the capital longer than the project manager through the SNS phenomenon, see the nature of the data.
Capital people to Facebook this "special" on the "General": 1, capital people have realized that the SNS is just data in a special case of the acquisition side: large data refers to the "huge amounts of data + complex data types, while the socialnetwork (SNS) is precisely every second to generate vast amounts of unstructured data (text, applications, location information, pictures, music, video, etc.), is a typical "big data" system; the SNS only data The core of an application: "data" is data mining and multi-faceted value. Social networking (SNS) the value of mining itself is a "big data" and the important applications of business intelligence applications. 3, Facebook represents a one-on-one consumer-driven model transformation: Facebook user data contains a huge commercial value. Users comments, upload pictures, music, video, etc. are typical of unstructured data, which contains the user propensity to consume, "Data mining analysis of advertising can greatly improve the precision put in effect, is conducive to the Facebook Developer more compelling applications on the user, and user behavior to predict a number of industry trends, had enormous commercial value.
In contrast, the project manager for the understanding of Facebook, too concentrated and functional details of the transition has nothing to do, and less understanding of the meaning of the Facebook business model in transition.
Zuckerberg, even the capital people can read through his heart. Capital only at the level of value, the interpretation of what Facebook is. Zuckerberg has repeatedly stressed that Facebook was created to not become a company, in the sense level, read Facebook's mission.
Facebook will not SNS afterFacebook is far from the SNS, the SNS can barely be called an endowment of Facebook. Endowment for the SNS or even just a variety of possible endowment one. This commercial analysts see out. John Battelle of Federated Media John Battelle seen, some shift of Facebook, ongoing and past forecast. The company is trying to redefine itself, not satisfied with the narrow aspects of social networking sites , which is just outside the understanding of it.1, the operating system of people's lives
Bartley most promising a new direction, is the life of the operating system.Bartley said that all companies are rushing to become the operating system of people's lives, they want to become such a central place, the user participation and all the data stored there, and then they do anything to need to use these central.Zuckerberg said: the world's information infrastructure should be similar to the social map.
Zuckerberg's vision has crossed social, from the social to be inspired, be extended to a map similar to "the world's information infrastructure. This statement is not as good as Bartley "has become the operating system of people's lives" in place. In fact the original meaning of Zuckerberg may be closer to the mean, because people share more, they can get more information about products and services through their trust, he said:. They can more easily find the best products, and improve the quality of life and efficiency. Clearly in the emphasize the meaning of life.
The world's information infrastructure "with" life operating system "may be regarded as the prototype structure of the large data behind, comparatively speaking, the former is more focus from the object to grasp the overall structure of the data, while the latter is more focused on the main grasp the overall structure of the data . For large data, what is the life of the operating system? This refers to the reconstruction of life with meaning, the data to reconstruction of the meaning of material. Focus, the significance of the main aspects of the data will have a good or bad: the data will ultimately tend to the significance, to become wisdom; final departure from the meaning and become stupid. So, the wisdom of the earth or the wisdom of the city or not the data accumulation-oriented life seems more meaningful.
The structure of industrial society, there is no focal point on the meaning above, but focus on the value. The value and significance of the relationship, the relationship between means and ends. Valuable not necessarily meaningful, for example, money is valuable, happiness is the meaning, but the money does not necessarily happy. In other words, to master the means to achieve happiness, but not up to joy for this purpose. The infrastructure of the industrial society, human nature, and value, are fully socialized, very professional; but with significance, are in small-scale production, extremely amateur. This makes industrial society is not perfect, and can easily become a highly developed means of institutional forgetting the object and purpose of society.
Mission of large data, not from the technical means to see, but from the human perspective, is to establish a means of purpose between the focusing system of the professional, social, and thus the system so things do not deviate from its purpose,so that the conditions of industrialization in the smallholder level of human meaning systems, become a highly developed society as a whole structure.
SNS and the life of the operating system will do with it? SNS only fishing with nets, set up a focus on the significance of the lives of the operating system hit the meaning of life This is the net full of fish, is the intent of where. Imitate Facebook are nets of life data acquisition attracted and built exactly the same nets, imitate the action of Facebook's cast net, but I do not know that action is in the fishing, the results of the network is not for fish. two net for fish, and finally hit the small tail-tail fish. As everyone knows, fishing fishing nets and can also fork fish, fishing, electric fishing and other means, such as SNS data acquisition, there are many, such as LBS, O2O, payment, or even line of POS machines. If Facebook one day is not SNS, it must be found in other fishing methods that can reach more fish. The fishing metaphor here is the meaning or corporate core value; fishing means of analogy here is the endowment (usually said, What do you do, which line). Enterprises to evergreen, it is necessary to maintain the core values of endowment to follow changes in the environment.
2, "reshape the architecture:Customer-centric inversion economyZuckerberg, the important principle of the "reinventing architecture: We hope that by helping people build relationships, reshaping the way of information dissemination and consumption. We believe that the world's information infrastructure and social map should be similar - it is a bottom-up peer-to-peer network, rather than the current top-down monolithic structure. In addition, let the people decide how to share what the basic principles for reshaping architecture.
This remodeling of the basic principles of architecture, in fact, guiding significance for the structure of the large data.
No principles under the guidance of the large data structure is the opposite: still follow the traditional structure of the conductivity value from producers to consumers, but the old tradition with new technology. Although this service is necessary, but not Facebook data positioning.Zuckerberg then read out the following meanings:
1) remodeling of architecture inverted economic structure means that large dataFirst, we want to build relationships by helping people reshape the information dissemination and consumption patterns ". Remodeling is inverted, so-called inverted, reversed the value generated in the direction, the original producer to consumer, and now consumers to producers. This is from top to bottom, into the bottom-heavy meaning.
SNS and search engine of this inverted structure, to generate value from producers to consumers, but in turn, from consumers to producers. Consumers first in the SNS, and search engine exposure (active "production"), consumer intention information into the exchange, so as to form abstract consumer value; second step, the processing of value-added processing for consumer information from large data, which is equivalent to the consumption capital processing, so that consumer sovereignty can be the same as the capital treatment of the same remaining.
Second, it is a bottom-up peer-to-peer network, rather than the current top-down monolithic structure ".
The traditional economy and economics, the relationship between production and consumption, an important asymmetry. "Since the production of this to the consumer this under the" order to create value, producers are primarily in the commodity and exchange links, the concrete value to change into an abstract value (exchange value); the second step, the general value through capital mechanism , value-added amplification. But consumers have no such rights and powers, one can not consumers value into an abstract value, this value is not value-added, consumption is not the process of capitalization.
Large data out of technical talk about the technology of the original phase (2012-2014), to enter the medieval stage of large data combined with economic (about 2015), people will find that the bottom-up not only involves the transmission of information, more related to the change to the value generated. Become a process of empowerment of consumers through large data. I suggest that you read the "public agitation" and "innovation enabler" two of the opposite direction to empower the book, understanding the changes in the economic life of empowerment,
The third, "Let the people decide how to share what".Mentioned here that an important concept: the "independent". The economic structure of industrialization, people lost their autonomy, the most important step is the self-alienation of labor for the labor, so the people through access to information, the first mention of autonomy in the information is to be human factors, and revert to the labor, the formation of the effect of "human + labor = independent labor".
Zuckerberg due to historical limitations, and now only vaguely felt in reshaping consumption patterns in the future to replace the small boys and girls of Facebook, you will need this information-sharing process and deepen the process for consumption capitalized. This will be the subject of the data the next phase (2018 onwards).
At that stage, people will generally think about the Haier few years ago to solve the problem: the single one "direct economic model to address the data generated by the consumer, reversed a decision of production (especially the strategic structure of the capital now the United States Institute of Management Accountants (IMA) secretly watched, and sent the name Haier strategic profit and loss account for the ZEUS (Zeus), may be the data reveals a period of capitalization strategy secret passage. Yesterday, I also specifically with the information enterprise initiated by Hu Jiansheng discuss a decisive influence on its BI, Facebook at that stage, no longer progress in his life worrying.
2) remodeling of architecture means the value and significance of the invertedThe value structure of industrial society, from the value to the significance of the first people around the means of production, then the destination on the means of correction; the value structure of the information society, from meaning to value, through the SNS, and search engine positioning significance, and then according to the meaning to do something worthwhile.
Industrial society in the past, to grasp the significance of relying on a small-scale farmers. Significance of large data should be expanded into a data structure of the system. In the significance of studies of this structure to complete the task, called the interpretation of "significance". This is a mind reader. Architecture for large data, from the perspective of the main significance, it should be a mind reader system is specialized to get rid of the human Sphinx system. Operating system through this life, so that mankind may be raised from only valuable, become not only valuable, and meaningful. Human significance and higher satisfaction.
For businesses, the reason is the same. From the significance to the value of this decision direction, Zuckerberg said: In this process, the enterprise benefits: they can make a better product - that is people-oriented, personalized products. In addition to create better products, a more open world will also encourage enterprises with clients direct and reliable interaction.Said here, people-oriented and personalized, refer to the significance of; emphasized over the value of intermediate links, to achieve "a direct and reliable interaction between producers and consumers. Zhang's words, that is, a single one.
Significance need to explain, interpretation significance cycle.
Zuckerberg as saying: it is a bottom-up peer-to-peer network, rather than the current top-down monolithic structure. In addition, let the people decide how to share what.Meaning, not the producers (the equivalent of) to give, but by consumers (the equivalent of the reader, the recipient of the product) to give. Large data system by the circulation of meaning between producers and consumers realize the value and significance of the unity, the unity of means and ends.The other hand, the large data structure there on the other hand, open up the significance of the morphological, semantic and pragmatic of the three links. The level of significance of the Sphinx, you can not write. SNS data acquisition mechanism, the formation of the significance morphological industry; next will form the semantic industry, unstructured data processing industry chain; the final formation of the language industry, LBS, payments, and other means of data mining and the specific situation of a person a person's anchor. In order to crack the personalized meaning and experience of the meaning under the language level.Speaking from the artificial intelligence point of view, Facebook's computing model has unique advantages, it is all calculated instead of Google (microblogging), the kind of man-machine computing. All calculations, quite in the dialogue, the people are each other's search engine, the formation of ecological computing power. This regard there is great potential for development.
3, exploration of large data productivity inside the engineLarge data as the engine of a new era of productivity, research productivity features for understanding the future of commercial frenzy, is a basic homework. No sense of people, technology in the era of big data, is likely to become a the bolted productivity chariot dragged the bodies.
Even know nothing about technology capital, has taken note of the typical problems of the Facebook data structure "huge amounts of data + complex data types, and unstructured data. In fact, it does not involve Hadoop, the NoSQL, data analysis and mining, data warehousing, business intelligence and open source cloud computing infrastructure such as many basic issues.
Roughly the technical process of large data, the first collector of the SNS, search engines, POS machines, the massive data collection into the data warehouse and then distributed Framework (Hadoop), non-relational data heterogeneity processing (the NoSQL), the development of one-on-one business intelligence through data analysis and mining. Due to the complexity of the problem of large data, I now some personal thoughts, but mature consideration, the first not to mislead you. Or down Facebook's practice and experience, bottom-up induction.
Facebook in large data this line is a prominent one of the protagonists. Its low-cost integration of huge amounts of data for large data line praiseworthy. Facebook's data strategy in my opinion, not yet fully finalized, it is mainly focus on the development of this one of the internal data management.
Facebook released in December 2011 Timeline is a data product. Timeline is a personal self-editing by the user timeline, simply, it is in fact a personal Sphinx solver. Asked a person, who you are, it is very difficult to accurately answer. But if a small to tell you a grown up person, and then to encounter such a problem, the response of the brain, it is a the Timeline. Than the personnel file also file. An important difference is that with the personnel files, it can control the personal information only to people who want to show. Data mining to help, in theory, a person in the selection of shoes, only to show the life history and shoes for the third-party lifestyle designer to provide advice for you one on one to select shoes with.
With the Timeline, as Zuckerberg said, "Since then, your life, all on the Internet the".Life here, life and meaning is the digitalization. Namely, the soul of this part of the survival. Soul in the whole of life, how to spend money system of the tube wallet tube limbs action system, control of a person's soul, take over the command. Timeline also may be called human Erotic system. Only the Timeline is too thin, in the future the next generation of small boys and the girls will be a better way to do it.
With Erotic system (ie, personal meaning system), collected large amounts of data to the next challenge is to crack the soul. As analysts to judge: "Facebook, before several years of efforts to figures close to 10 million immigrants established contacts and ties still expansion of the boundaries of this world, the next step is more important to consider how to make the relationship between mass data more valuable. " A few years before, in this line of large data, the equivalent of Facebook, dry mining, they were mistaken as the SNS; he actually did not agree that the next step is to switch to the the SNS mine (of course he tyrants live to do the processing of raw materials, others do not squeeze he did not inevitable to withdraw).Crack soul, in theory, called the significance of interpretation, the following must break off, the first hurdle is that hurdle, and structured data to unstructured data from the structured data is equivalent to simplify the relevant dimension after a bunch of digital , equivalent to pick out the rest of the bones in flesh and blood part, pig skeleton hanging in the markets is equivalent to this kind of thing; unstructured data, the equivalent of natural language, including extended text, applications, location information, pictures , music, video, etc., which correspond to the data of the flesh and blood. Processing of structured data is equivalent to deal with the large cavity of meat without meat, dealing with unstructured data is equivalent to deal with the flesh of the ribs. Of course, the value is much higher.
The main large data research in this direction. Specific to Facebook, it's unstructured data, mainly for usability testing, eye testing, the focus of the analysis of strategic factors, user needs, competitive products, the commercial interests of factors.
The second hurdle is harder still, from the structured data, in-depth to the potential significance of the data behind the soul. Freud worked in the history of this matter to solve analytical nonsense, ineffable, the dream. But on the scale of society as a whole, for each individual in each time history, every 200 meters in the space satellite positioning in the record, pay a water bill revenue, stored in a text for analysis to unlock the parties I am not clear about the Sphinx to him and others to distinguish between personality, and then on the NATO Air Force precision-guided one-on-one business offensive, there is now many difficult issues.
Facebook is to explore in this area, is in the active period. We can see that it is along the evolution of the order of the Face-Soul-book. Face parts, the first step, the SNS is equivalent to the data in the significance of hermeneutics, called morphological. Use SNS data mining machine, eavesdropping on users to chat, then organized into structured and unstructured data. The outstanding achievements of Facebook in this regard is to effectively reduce the cost of mining and sorting through the Hadoop open architecture.
The second step, to the outside to the inside, from the data to analyze the significance of its industry positioning service processing, namely AaaS (analysis as a service, and analytics-as-a-service). Is the "soul rebel".
The third step is the formation of the book. The ancient Chinese legend, the human in the underworld there is a book, Yang albums. Tube is the person's life. Facebook to grasp the soul of each person's secret, the records into the book, "Facebook," This step is complete, Zuckerberg has become the God in charge of human fate. In the opera "Chopping judge responsible for Big Data, officials called Zhang, due to arbitrarily rewrite the life and death book, Bao voltage. This shows that post how important it is to humans.
Facebook every day, collected 4TB user behavior data, mainly through the waterfall analysis, to track the conversion of the interactive steps / loss rate, a large number of A / B, the testing distribution, observing user behavior, usage patterns, and optimize the interface interaction and operation flow. In addition to the analysis of the waterfall, Facebook data is also used to back the sexual analysis, page optimization.
For example, Facebook has a designer to the user is about to loout of Facebook at the last minute, to restore, according to the analysis of user data, find the law of their inner thoughts, which launched the transformation of the logout page, and emotional way to move people successful write-off rate of 7%. Stopped at a critical period, Facebook's blood loss, and Facebook through the dangerous period.
Facebook's data, open to a good start, is constantly exploring innovative momentum, will continue to bring new inspiration to us. But, in general, Facebook is just a first step on this long march for the large data.
The development of large data itself needs further stereotypes. Facebook's data there are also structural problems, I think is still inadequate in-depth degree. From the face of it, the problem is demonstrated Facebook a single source of revenue, and such structural defects. Facebook also limited in their bigger data, if the can industry chain opened to outside developers like Apple, as further mobilized, the future will be more ambitious.
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