Ma-site shared four perspectives: the first is the development of mobile Internet was a blowout state, it's widely used to drive changes in the industrial chain; the second is the label of the mobile Internet will become the data stream, through the application of a large cloud real-time data streams, using a variety of forms to meet the various requirements of information and communication; Third, the social is a global trend; the fourth mobile phone safety. Future mobile phones harm more serious than in the past the PC era. Mobile phone security is not to a company can be resolved, a security industry chain, the concern of all employees.
Mr. Ma said that the era of mobile Internet, more and more entrepreneurs into the Internet, entrepreneurs worry about Tencent copy copy, in fact, the environmental problems of the entire industry.
Ma believes that mobile Internet is change the starting point SoLoMo and cloud services is a breakthrough.
IDC data show that in 2011 global smart phone shipments of 490 million PC shipments in the year 350 million smart phones shipped far more than the PC. IDC also predicts that global shipments of smart phones will reach 620 million units by 2012.
Tencent founder and CEO Ma dialogue Joint of Record
Joint of:
Thank you, Ma! Sent out when you speak you speak three pictures, I just downloaded the software through the puzzles, micro letter which will be sent out. This world is amazing, you talked about a wide range of mobile Internet applications and data flow and label this trend, this trend to judge the market, and finally about cell phone safety. On the mobile Internet have a lot to tell, more people today want to be able to capture the opportunities for the mobile Internet. From an entrepreneur's point of view, how he was able to seize the opportunity of this inside?
Ma:
In fact, we see more and more entrepreneurs set to plunge into the mobile Internet which, first the basis for him to have a more mature and open-platform system, as well as developers who have a profit model, if the product is popular, user to have a certain method of payment, or advertising revenue, which are close to the mode with the PC Internet.
However, because talking about the mobile Internet is the APP for PC Internet is the era of the WEB is the king. So the mobile Internet era, many SMEs or individual developers focus on application, including through a mobile application immediately solve the people to pay special attention to the segments in their daily lives. Of course, this competition is very intense, Tencent will be on the basis of last year, we offered to open in the mobile Internet and want to be able to create an open platform, to provide basic communications, including mobile QQ, as just noted, the micro-letter message notification system. And development cooperation. Our micro believe that recently opened a 4.0 version, as well as individual developers to be able to call some of the data, open to his friends. We hope to be able to build these and do some contribution for the entire ecological chain.
Joint of:
For example, the development of a software developer, reach a certain amount of time is the hardest, from zero to reach a certain number inside the feasible solution, what does?
Ma:
In the final analysis is the application by not been welcomed? We see a large number of similar applications of the APP inside why some will come to the fore? Sometimes the function is often not the more creative and interactive design is not enough creative is focused on the difference between. If the five seconds to ten seconds to grasp the favorite rejoice this quickly will be deleted if caught he would be satisfied to tell a friend quickly. At the same time to download the App Stor its rankings contribute to its score, you can allow more people to download. APP interaction, creative design is very important. Including our letter of micro products is the industry's blown away by that product ideas and design concepts are very good, including microblogging, yesterday, he also made a lot of design ideas, including how to use the natural. Instead that the application of high-end or low end, but natural. Including him how simple it is to do? Through extensive training to bring up is first-class products, UI, interaction and experience? Is not a good intuition and ability. These views are worth learning, communication, improve each other. I think the Chinese mobile Internet applications level must be increased to pay special attention to user experience, this.
Joint of:
The user experience which determined the exact time, and then decided to do what the mobile Internet difficulty users need a lot of things, the point at which force? Integration of resources to which point?
Ma:
This involves trade-offs of the product manager. The popularity of the software in the past the PC era is the need for a long, mobile Internet may be a month's time, within a month can do, what to do first is essential, even life and death. It's hard to express in one sentence, the product manager and top manager to think deeply about what is core, the most suitable for your development of the road. I think this is move the charm of the Internet, optional is not stereotyped, relatively simple, unlike PC Internet Age that. But the combination of characteristics of the mobile Internet, especially, there is more parameters, multi-element, there are many games are played, in the end which one is most appropriate? No one knows, to try to figure out, and explore.
Joint of:
Specifically, better perception, such as micro letter of your products, or mobile QQ product when decide to invest in this large-scale resources, which conditions are rigid conditions before you make such a large decision-making throughout the corporate level. ?
Ma:
If a product is its retention rate and reputation. Retention rate is to promote one hundred people came, or I give one hundred personal exposure can 80 people came, which is efficient, if you can leave a week after the second use, if the retention rate is not representative sufficiently attractive, followed by the number of platform support are of no use. Therefore, the most critical user value, If you can not do this we will cut this product. Or product manager planning ideas, this early to be able to make a judgment as early as possible.
Joint of:
Tencent cut this product?
Ma:
There are many. Our team is very keen to do the cell phone of APP, we found that following a lot of people to do the efforts of the APP away very simple the plagiarism international application, our internal such cut. Past might have a lot of work to do too enough, the future will focus more on here.
Joint of:
When a product, the retention rate of the experimental stage is the core of the judgment?
Ma:
Right.
Joint of:
For example, you just talk about mobile phone safety, so using a mobile phone, did not feel unsafe, and where security-related?
Ma:
You are using the iPhone, if you use the words of Andrews to see the outside world there are many ways to download. Such as downloading a software, many users are white users do not understand, may be casually point a, so that there will be a great risk, is difficult to ensure one hundred days will not be compromised by it, this will be a huge risk.
Joint of:
The Apple phone is not it?
Ma:
Apple phone audit is very strict, yet secure. I worry that APP long tail applications, because the audit that there are loopholes, then it has ads other applications connected to it Stor software, you can get away with the software, allows users to bulk download through advertising, which may lead to security risks.
Joint of:
Some things are retained rate of no way to determine, for example, Tencent is the application of force to the mobile phone products or APP platform?
Ma:
I would like to be complementary, like China's economic development or the development of national defense? These two are the same, we need to.
Joint of:
Your micro-letter commended more rumors micro letter box of such a basic threshold-based, so the development of the operational framework will be the development strategy in the future Tencent?
Ma:
A matter of fact I do not think so. Because micro Letter of products that do not want too far, is to address the immediate needs, step by step, each version is not the most to start planning for a good. Are doing the first step, provide a simple framework, see the user how to use the inside? How to play? Based on these, we look at it is how to go down? This is also because of the existence of this feature, an implementation of products planned direction it is likely not really meet user requirements, or does not really play to the potential of the product.
Joint of:
At present it is not some operational framework in this platform?
Ma:
We open platform is the case, including the mobile phone QQ and other products are the same can be applied. Mobile QQ after the rise of the micro-letter also done a lot of updates, but also an inspiration. Tencent, the protection of mobile Internet experience can be from one product to other products, we can not simply conclude that to say that this is only the core of the future, I decided to take a walk to see.
Joint of:
In the field of mobile Internet, we are all leading a few years, and soon others can exceed what is your number one as the company has been able to lead the trend of the killer? Tencent in the age of the Internet and mobile Internet to find in the forefront of the times, be able to do this, I also want to be able to convey a certain point of view can convey, such as mobilization of team creative every day? There are no such summary and conclusion?
Ma:
The product is the first one. Because an enterprise is ultimately able to develop are based on your product is not popular with users. We found that a department or a division, or the leadership of a small department, you look back at what should be done at that time led to his success or failure will eventually find that the product is not like by the user. Leader who is not all day what else can be improved? May be trivial, the very soil of some of the very vulgar things, but for example, I planned a framework, who is responsible for organizing what a KPI on a regular basis to check, will eventually find these things is also very important, but you lack the detail and the user of a product in the end is not a favorite, user feedback has not done, is not a grab in the end, this is the key to determine success or failure. Key or the products and services are not to be extreme.
Joint of:
Management for products and services.
Ma:
Right.
Joint of:
A lot of people talked about Tencent, many small entrepreneurs hope Tencent as an open platform, symbiotic with the big Internet companies. May communicate with the way the whole time, not fully communicate, there are some misunderstandings may Tencent, I hope you as the head of an open platform, small entrepreneurs trying to grasp these opportunities in the mobile Internet, say a few words?
Ma:
Last year, we open the first time in the industry. And we also know that Tencent, we believe that the open is a gesture, but the key is an ability. Mobile Internet in the past two years have a lot of very successful open platform. But in fact many of the open platform have to go down this road. But in fact now developed into the now more than a year, the most critical open platform you can really build from the users and the economic return of the ecological chain. The so-called ecological does not only flow to the user so simple, you must make him able to survive, survive must have a business model and the economy can form a healthy and sustainable mode. Process is not very open, very transparent, which is our concern, we spent half a year do we open an average of forming a friend network, the current monthly income of more than 4,5 millions of developers already have 4,5 home. More products and content we do not, there is also strengthened our confidence. While the mobile Internet business model is hard to find, but we think the future will be the formation of a healthy industry chain. We also insisted on opening up our infrastructure can contribute API contribute and grow together with all the developers.
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