Nokia's decline left the three lessons of the European

Nokia used to be the most successful companies of Europe, the 1990s to become the European model of how competition and the creation of corporate giants. But now, Nokia has entered a recession. Since the iPhone since Apple launched on January 2007, the occupied amount of Nokia's market fell by 47%. Nokia 12 months in this year's ranking of global brands, dropped 30 came in 43, its profits, the average handset price and market share are further reduced. The cruel reality that Nokia era seems to have gone.

Nokia's retreat to the European market on a vivid lesson.

First of all, never eager for fame. Nokia has quickly climbed to the pinnacle of his career, but its market share in the possession of too much attention, rather than committed to the development of new products favored customers, this fatal laziness led to the elimination of the market.

Secondly, Nokia does not welcome the challenge. The company stick to the mobile phone is mainly used to call the old model. It did not notice the phone has, such as checking your email, searches for a delicious restaurant, update your personal Twitter of online information is equally important.

Finally, the address of the Nokia processing plant away from the peer. In Finland to create the technology giant success of quite good, but Nokia is not surrounded by impact of the Internet companies and consumer electronics manufacturers. This means it can not integrate into the wave of innovative thinking, only a day of compulsory self-hypothesis. Nokia should relocation to California move will cause the home of the opposition surge, but better than helplessly watch their slow decline and eventually irreversible.